Access your free Copy of the HEINEKEN Cider Report 2026 "In-Cider Knowledge"

Cider is no longer just a mature category, it’s a powerhouse for the UK on-trade worth £2Billion to UK pubs and bar. In this year’s Cider report HEINEKEN UK reveals, a category in growth with Cider sales up 3.5% year-on-year¹, making it the second fastest-growing drinks category in the UK on-trade.

From the rise of Maintstream Apple to consumers demanding more premium options in pubs and bars the Cider Report 2026 provides the data-driven insights you need to maximize your profits.

Why Cider Matters for Your Business:
  • Value Driver: The category is now worth £2bn to UK pubs and bars, approximately £433 in sales to an average pub every week
  • High Volume: An average pub sells the equivalent of 96 pints and 25 bottles of Cider every week.
  • Increasing Loyalty: Cider has seen a 19% increase in serves per occasion, now rivalling beer at 3.2 serves.
  • Expanding Occasions: Over 40% of Cider occasions now happen while guests are eating.

Discover all this and more including expert commentary from leading operators and industry professionals on their best ranging and merchandising advice for your venue.

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All stats are CGA OPM Data to p13 2025 (27/12/2025) unless otherwise stated
¹CGA by NIQ GB MAT TY Data to p12 2025 (27/12/2025)